Vladislav Bondarchuk
Nordea Bank, Vice-president, Director of marketing department and banking products
For already many recent years banks put their emphasis on product advertizing, which support the sales of particular banking products and services. This tendency will persist during the nearest two-three years too.
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Maria Burak
Home Credit Bank, Director of Marketing communications department
Mostly banks do not yet speak of their image through the products thus trying to tell about a specific offer and underline its uniqueness along with clearing imaging parameters.
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Vladislav Savinkov
Bank Trust, Administration Head of communication marketing
The targets and nuances of advertizing campaigns depend on business priorities and tasks. Sophisticated products cannot become locomotives for advancement for wide-profile banks, which look for diversification of their business.
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