Vladislav Bondarchuk
Nordea Bank, Vice-president, Director of marketing department and banking products
As compared with the last year, in the first half of 2014 the banks have been advertizing the investments more actively, whereas the intensity of the advertizing of loans products somewhat decreased.
First of all, that is connected with the situation on the market in drawing attraction of monetary means of the population towards the investments. According to the results of the first half of this year the volume of means of physical entities in banks stayed at the level of the last year’s end, whereas last year, for the analogous period the investments portfolio grew almost by 10%.
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Maria Burak
Home Credit Bank, Director of Marketing communications department
Banks push forward whatever for them is more actual for the present period of time. For example, in the spring banks were advertizing deposits; that action was connected with the seasonal factors and annual bonuses in a number of companies. In the summer mortgage is more popular and now it is actively advertized.
Many organizations advertize their images, thus showing that they are convenient, have a wider product line etc. Recently through advertizing the banks are actively advancing their mobile and internet services, since those underline the image of the credit organization.
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Vladislav Savinkov
Bank Trust, Administration Head of communication marketing
A shift of accents is happening from advancing loan products to advancement of deposits. This is conditioned by lowering of volumes of crediting by banks, reorientation of a number of banks towards already existing loyal clients resulting in reduction of wide-range advertizing campaigns, which are targeted on attracting new clients and recognition of the brand.
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