Vladislav Bondarchuk
Nordea Bank, Vice-president, Director of marketing department and banking products
Today the banks are very attentive towards the efficiency of their expenditures, which also refers to their advertizing budgets. In general, throughout the market, the level of expenditures on advertizing needs is the same as it was last year. Though I do not exclude that advertizing budgets of some banks might have suffered sufficient cuts.
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Maria Burak
Home Credit Bank, Director of Marketing communications department
Banks, like other companies, for example FMCG, now have started to invest money in advertizing more thoughtfully and carefully. Shift to internet and other media means is observed. The latter costs cheaper than TV, and thus at their expense, the cut in absolute figures is achieved.
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Vladislav Savinkov
Bank Trust, Administration Head of communication marketing
The general economic stagnation, mentioned by some experts, the changing conditions of running business on the background of economic sanctions bring to market growth slowdown of financial services and as a result to contraction of banks’ expenses on traditional types of advertizing.
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