Evgeniya Samardak
MDM Bank, Head of Retail Business Department
Mostly it will be marketing expansion in social networks, youth festivals and advancement through popular brands. Products will be fulfilled with modern technologies and remote services. Campus card issue is also very perspective also with included credit limit.
We can stimulate this segment by lowering interest rates, making some drawn games and prize programs among most active users. Implementing modern apps for iPhones and Androids.
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Dmitriy Lepetnikov
VTB24, Head of Administration of mMarketing Strategy and Research
Key means of attracting young clients are remote services, advancing bank services for comfort for the youth environment (internet, social networks), special product supply.
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Denis Shlichkov
Commercial bank MIA, Head of PR and Advertising Department
Demands of young people are always growing. They want high quality and convenient service. And it is them who is used to making transactions via internet. That is why if bank is willing to stay in trend it has to take care of high-tech online-banking with friendly user interface. So it is important to invest in developing remote services, loyalty programs and other special services.
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