Evgeniya Samardak
MDM Bank, Head of Retail Business Department
At the moment we can really estimate only “potential” as young men are at the beginning of their careers and they don’t have noticeable rest on their accounts thus large loans are not available for them. Though at this very time young generation is forming relationship with banks and creating the credit history.
Young men use the whole line of banking technologies and possibilities and by this they stimulate banks for development and refreshing all services. Nowadays’ youth are used to cards and noncash payments: all new and up-to-date products are interesting for them and they can switch from traditional banking to modern noncash payments more easily.
The youth usually more actively use internet and mobile banking, cards as payment instrument, loyalty and cash-back programs. By the growth of their careers and fund turns such young banking clients will increase their credit limits and so banks’ profits will grow as well.
|
Dmitriy Lepetnikov
VTB24, Head of Administration of mMarketing Strategy and Research
We consider this generation very perspective especially those of them who took good education or those who are students now. They are rational and understand the discount programs, many mobile banking applications are developed because of their demand.
|
Denis Shlichkov
Commercial bank MIA, Head of PR and Advertising Department
Firstly I would mention that the youth are interested in credit and payment product when saving accounts, certificates of deposits and metal accounts are popular among mature clients. Considering loans market we can see growth of share of young borrowers during last few years. Number of borrowers from 18 to 24 years makes around 10% now. I think that the share will grow in coming years. We don’t have to expect explosive rise but something around few percent point is realistic.
The reasoning of such growth consists of several objective factors. First of all every year growing debt level of population. According to HSE research institution 75% of population have signs of being over credited. But banks have to raise the credit portfolios somehow. That is why credit organization have to enter new markets and attract new clients including the youth. We can already observe that banks launch special student programs and lower the minimum age request. This process will continue. Of course involving the youth into credit relations may slowdown in case of worsening market situation. Anyway we will see in the prospect how the average borrower “gets younger”.
|
